Project description 

Help client with the information architecture (IA) and design of a portal for exhibitors.

Work process

Getting familiar with the existing portal and website in order to later organize a Design studio with different internal competences such as marketing director, copy/content creator, sales persons and project managers. The goal for the workshop was to define what information was most important for the end user (exhibitor) on the landing page for the portal.
Next step was to start sketching and prototyping the landing page. 

Tools and methods used:
User interview feedback, Design studio
Design: Adobe XD

Challenges

There is always a challenge in getting the client to understand the exact purpose and role of UX. In this case it would have been of great help to have had feedback from users regarding the landing page prototype to see if we really did meet our goal. Instead the client relied only on the different competences (internal only).